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  • Persian
Author = Allahyar beigi firoozi
Number of Articles: 1
Explaining the Intergenerational Differences of Advertising: The Influence of Advertising Attractions on the Effectiveness of Advertising in the Banking Industry with the Moderating Role of Value Priorities and Generation

Volume 30, Issue 1, September 2023, Pages 93-114

10.22059/jsr.2023.310103.1559

Mohammad Bashokouh; Maisam shirkhodaie; Zahra Kazemi Saraskanrood; Allahyar beigi firoozi

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