These days, startup companies have been promoted based on ideas and discourses that criticize state-owned and pseudo-state-owned companies and institutions, describing them as non-competitive structures. These structures seem to have little economic efficiency and incapable of providing their customers with high-quality products at reasonable prices. On the other hand, most policymakers and economists argue that technology-based environments have a great capacity to meet the demands of a wide range of tastes, due to their wide, centrifugal structure. This is despite the fact that internet-based businesses, especially startups, can respond to these increasing demands, thus contributing to economic growth.
This study will argue that startups have helped to promote the neoliberal discourse by reshaping privatization and deregulation policies, especially in the monetary sphere and the development of financial markets. This discourse has been implemented in quite diverse forms in different countries over the past few decades; but despite its uneven geographical development, it has a general tendency to contribute to social inequality and to expose most individuals and social classes to recurring financial crises.
Thus, the present study employs various forms of critique of neoliberalism so as to understand the relevance of the topic in relation to the present society as a whole. The findings suggest that the capitalist mechanisms responsible for preserving the universal status quo are put into practice with more intensity in startups, giving rise to more complicated social and financial risks.
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