Explaining cosmetic surgical culture in neoliberal political economy framework, this essay is a theoretical attempt for better perception of "neoliberal subject". Affected by the "globalization", which is the neoliberalism on a global scale, the more political economy of a society develops based on “speculation”, “financialization”, “generalization of enterprise”, “entrepreneurialism”, “privatization”, “deregulation”, the more desires and conducts of its subjects drive into culture of "achievement", “fame”, “pleasure”, “competition”, ”risk-taking”, “flexibility” and “plasticity”. In other words, liquidity of capital, the generalization of forms of “enterprise” and “firm” by diffusing and multiplying them as much as possible, digital sovereignty, flexibility and insecurity of jobs, structural unemployment, etc. could result in “reinvention culture” including plasticity of bodies; as globalization has given rise to the social networks, in which continual dramatic self-reinvention have become all the rage, led by celebrities. The reproduction of cosmetic surgery’s culture in every society, even if it does not have all the criteria of a neoliberal economy, at least imply formation of the primary core of neoliberalism. For better or worse, as human capital seeking to strengthen its competitive positioning and appreciate its value, subject’s moralities stand in contrast to ethical values; Therefore, this model of development requires rethinking.
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Abazari, Y., Tavakol, M., & Rahmati, M. (2022). Sociological Study of " Cosmetic Surgery" in Neoliberal Political Economy. Sociological Review, 29(1), 485-520. doi: 10.22059/jsr.2022.89423
MLA
Yosef Abazari; Mohammad Tavakol; Mohammad Rahmati. "Sociological Study of " Cosmetic Surgery" in Neoliberal Political Economy", Sociological Review, 29, 1, 2022, 485-520. doi: 10.22059/jsr.2022.89423
HARVARD
Abazari, Y., Tavakol, M., Rahmati, M. (2022). 'Sociological Study of " Cosmetic Surgery" in Neoliberal Political Economy', Sociological Review, 29(1), pp. 485-520. doi: 10.22059/jsr.2022.89423
VANCOUVER
Abazari, Y., Tavakol, M., Rahmati, M. Sociological Study of " Cosmetic Surgery" in Neoliberal Political Economy. Sociological Review, 2022; 29(1): 485-520. doi: 10.22059/jsr.2022.89423
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