This article seeks to examine the development of capitalist relations after the revolution in Iran by mediation of the principles of the neoliberal political order. To achieve the desired results, the production of Tehran's urban space has been studied in the three decades of 1990, 2000 and 2010. From a theoretically have been used Lefebvre's theory of government and space production as well as Gertsel's idea of political order and Lefebvre's regressive-progressive methodology has been a model of historical attitude for the genealogical study of this issue. Each of these decades have acted in a special way in the project of capitalization of the urban space and as a result of the living space of the metropolis of Tehran. An attempt has been made to obtain the rules governing this planning and production space. In the 1370s, policy-making trends returned to the same urban governance style as the comprehensive plan of the city of Tehran in 1348 (1969), and the trend of dominating exchange- value over use- value is increasing. The distinguishing feature of this decade is the introduction of free market attitude to urban policy- making. In the 80 (2000)s facilitating the circulation and stabilization of capital became the main concern through the expansion of highways and high-rise construction. All of these developments lead to the formation of new lifestyles, making life more expensive in Tehran and as a result, the need to promote new life patterns through consumption prophets, i.e. celebrities. The 1990s is the arena of celebrity.