نوع مقاله : علمی وپزوهشی
نویسنده
دانشکده علوم اجتماعی دانشگاه تهران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسنده [English]
The current research tries to show that in recent years, through the mediation of digital platforms and the role of technology, how lifestyle changes in Iran are tied to a part of the pharmaceutical market and has produced a form of pharmaceuticalization of life, in which actors beyond medicine and doctors That is, digital businesses, pharmacies, consultants, celebrities and other people play an important role in guiding and raising awareness about the use of medicine and health-oriented and lifestyle-related supplements. The method of this research is descriptive and analytical and derived from the method of Norbert Elias. It is a kind of integrated method that documents, laws, portals and systems, statistics and information from news and also some digital platforms are used to show this flow. The findings of the research showed that life in the last decade in Iran has been tied to a form of power and politics due to some changes related to the advancement of technology and the change in people's consumption taste, which we have called the pharmaceuticalization of life.
کلیدواژهها [English]
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