تحلیل چارچوب بندی تصویر ایران در مطبوعات برجستۀ ترکیه

نوع مقاله : علمی وپزوهشی

نویسندگان

1 استاد گروه ارتباطات دانشکده علوم اجتماعی دانشگاه تهران

2 دانشجوی دکتری ارتباطات دانشگاه تهران

چکیده

در دنیای به‌شدت جهانی‌شدۀ امروزی، ملت‌ها و دولت‌ها نیازمند ارائۀ یک تصویر مشخص به بقیه ملت‌ها و فرهنگ‌ها هستند و رسانه نقش مهمی در این فرایند دارد. نظریۀ تصویر و رسانه با تأکید بر روش‌های تحلیل تصویر کشور، چارچوب تحلیلی و مفهومی مناسبی برای تحلیل تصویر ایران در متن مطبوعات برجستۀ ترکیه در یک دورۀ طولانی فراهم می‌کند. تحلیل نشان داد که مردم و دولت، چارچوب عمدۀ تصویر ایران هستند. بیشتر تصویر منفی ایران مربوط به توریسم و دولت است. تصویر منفی دولت مختلف بوده و نگرش منفی نسبت به توریسم و ابعاد آن روند ثابتی داشته است. رقیب و همکار، گفتمان غالب مطبوعات ترکیه دربارۀ ایران بود. تصویر ایران با ابعاد مختلف، لحن و نگرش و گفتمان در مطبوعات برجستۀ ترکیه نسبت به ایران در طی زمان و طبق روابط دو جانبه و تحولات منطقه تغییر یافته است. در نهایت، توصیه‌هایی برای بهبود کیفیت تصویر و تصویر واقعی ایران در جامعۀ ترکیه ارائه شد.

کلیدواژه‌ها

عنوان مقاله [English]

AnalyzingFraming of Iran's Image in Leading Turkish Newspapers

نویسندگان [English]

  • hamidreza Ameli 1
  • Ali Hajimohammadi 2
1 University of tehran
2 PhD. student of Communication, faculty of social sciences, Tehran university, Tehran
چکیده [English]

In an increasingly globalized world, nations and governments need to provide clear images of themselves to other nations and societies and media play an important role in this process. Theory of image and media with an emphasis on country image analysis methods provides a conceptual and analytical framework for analyzing Iran image in a longitudinal text analysis of leading Turkish newspaper text. Analysis showed that the governance and people constitute a major frame. Most of the negative image of Iran images is related to the tourism and governance. The difference is that the negative attitude of the governance in accordance with their relationshipwas varied but negative attitudes to tourism and its dimensions show the same trends during the period of study. The results also showed that rival and cooperator discourse was the dominant discourse of the Turkish press about Iran. Iran's images with its dimensions, valence and discourse in selective Turkish press have changed over time and according to the bilateral relations and regional developments. Recommendations were presented to improve the quality of coverage and objective imaging of Iran in Turkish society.
Country image, image of Iran, Turkish newspaper, framing analysis

کلیدواژه‌ها [English]

  • Country image
  • image of Iran
  • Turkish newspaper
  • framing analysis

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مطالعات جامعه شناختی (نامه علوم اجتماعی سابق)
دوره 24، شماره 2
مربوط به پاییز و زمستان 1396
اسفند 1396
صفحه 377-405

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